Living Out by Sally Sheklow   Why should my publication pick up "Living Out"?

"It's hot, it's funny, it's controversial and readers love it!"
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What can Living Out bring to my paper?

It's Topical
From Rosie O'Donnell's coming out on DateLine to the Pediatric Academy's endorsement of gay adoption, lesbian and gay issues fill the headlines. People who are gay are often frustrated by the uninformed articles and sensationalized coverage, and people who are not gay often can't relate to the topics. Sally brings a first person perspective and humorous writing style that appeals to both gay and straight readers.
  "I like Sally's wit and the normalness of the experience she writes about."

It expands your readership
As most editors know, it's rare for readers to spontaneously write with praise, so it's significant that non-gay publications carrying Living Out frequently receive letters to the editor from gay and lesbian readers expressing gratitude.
 "Every week my Partner and I look for Sally Sheklow's column. She speaks of life in an affirming, empowering way healthily laced with good humor and insight. Why, o why, is her column not in every week? "Living Out" speaks to us, and OF us. Nowhere else in the Eugene Weekly is there consistent affirmation of lesbians in our town. Thanks for your serious consideration of the present imbalance."

It keeps readers coming back
If a topic isn't interesting enough to discuss, it's probably not worth reading about either. Sally's column has sparked discussions about media coverage of gay and lesbian lives, courtesy in handling telemarketer calls, and whether being gay matters, among other topics.
 "Sally Sheklow's contributions to the Weekly are fabulous. Her column should be a wake-up call to all the narrow minded people in the community."

It adds variety and diversity
Living Out lets all your readers know that you honor the rich diversity of your community.
 "Sally's column reflects lesbian life and at the same time is thought-provoking and honest. And it's funny!"


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